The greater the likelihood the higher the business value of the keyword. For example if you sell computer parts the business value of the keyword TB hard drive may be high. On the other hand what is a computer will have a low because the people searching for it are unlikely to want to build their own computer anytime soon. At Ahrefs we assign business values to keywords between and to keep things simple.
traffic volume is the average number of for a keyword per month. Generally speaking the greater the volume for a keyword the greater the traffic potential of the topic. In the Content Gap Opportunity Volume Phone Number List column next to your keywords. Organic traffic opportunities Look at the volume for this keyword versus the estimated traffic of the ranking page Even though this keyword only has .
month the top-ranked page has about times the organic traffic. of other related keywords otherwise known as long-tail keywords . Many of these are just less popular ways of searching for the same thing. Judging the traffic potential of a keyword by looking at the traffic of top-ranking pages is much more reliable than query volume. We recommend checking this before making a final decision on whether to go after a keyword. To do this in the Content Gap Opportunities tool simply click on the SERP button and check the Traffic bar. .